The 3 Key Components (You Must Get Right To Sell Online) - jared messer marketing

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The 3 Key Components (You Must Get Right To Sell Online)

Course Content

Module 1: Getting Started 3 Sessions

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Course Introduction

The Benefit Driven Vision Session

Module 2: Research 13 Sessions

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Know Your Prospect

Know Your Competitors

The Marketing Elements (Competitors)

Know Your Product: Primary Promise (PP)

Know Your Product: Unique Mechanism (UM)

Know Your Product: Bonuses

Know Your Product: Risk Reversal

Know Your Product: Delivery Method

Know Your Product: Proofs

Know Your Product: Features

Know Your Product: Benefits

Know Your Product: Pricing

Know Your Product: Product Name

Module 3: The 2nd Key Component: The Landing Page 10 Sessions

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Introduction and Outline

Unique Mechanism Section

“So If You…” Questions

Risk Reversal Section

Module 4: Crafting A Video Sales Letter (VSL) 12 Sessions

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Introduction To The Video Sales Letter (VSL)

Opening Questions

Primary Promise (PP)

Unique Mechanism (UM)

Call To Action (CTA)

VSL Final Thoughts And Tips

VSL Read Through

Module 5: The 3rd Key Component: The Checkout Page 1 Session

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Module 6: The 1st Key Component: The Video Ad 1 Session

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Module 7: Bonuses 8 Sessions

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BONUS #1 – Jared’s Video Ad Scripts

BONUS #2 – Jared’s VSL Scripts

BONUS #3 – Testing And Tuning

BONUS #4 – Tools and Tech

BONUS #5 – Online Software

BONUS #6 – Post It Notes

BONUS #7 – Jared’s Top 10 Reading List

BONUS #8 – The Benefit Driven Vision