Module 2: Research

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Module Content

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Know Your Prospect

Know Your Competitors

The Marketing Elements (Competitors)

Know Your Product: Primary Promise (PP)

Know Your Product: Unique Mechanism (UM)

Know Your Product: Bonuses

Know Your Product: Risk Reversal

Know Your Product: Delivery Method

Know Your Product: Proofs

Know Your Product: Features

Know Your Product: Benefits

Know Your Product: Pricing

Know Your Product: Product Name

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