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The 3 Key Components (You Must Get Right To Sell Online)
Module 1: Getting Started
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Module 1: Getting Started
3 Sessions
Welcome
Course Introduction
The Benefit Driven Vision Session
Module 2: Research
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Module 2: Research
13 Sessions
Know Your Prospect
Know Your Competitors
The Marketing Elements (Competitors)
Know Your Product: Primary Promise (PP)
Know Your Product: Unique Mechanism (UM)
Know Your Product: Bonuses
Know Your Product: Risk Reversal
Know Your Product: Delivery Method
Know Your Product: Proofs
Know Your Product: Features
Know Your Product: Benefits
Know Your Product: Pricing
Know Your Product: Product Name
Module 3: The 2nd Key Component: The Landing Page
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Module 3: The 2nd Key Component: The Landing Page
10 Sessions
Introduction and Outline
Headline
Buttons
Testimonials
Unique Mechanism Section
Bullets
“So If You…” Questions
The Offer
Risk Empathy
Risk Reversal Section
Module 4: Crafting A Video Sales Letter (VSL)
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Module 4: Crafting A Video Sales Letter (VSL)
12 Sessions
Introduction To The Video Sales Letter (VSL)
Opening Questions
Primary Promise (PP)
Intro Section
Unique Mechanism (UM)
Your Product
Bonuses
Price
Risk Reversal
Call To Action (CTA)
VSL Final Thoughts And Tips
VSL Read Through
Module 5: The 3rd Key Component: The Checkout Page
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Module 5: The 3rd Key Component: The Checkout Page
1 Session
Checkout Pages
Module 6: The 1st Key Component: The Video Ad
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Module 6: The 1st Key Component: The Video Ad
1 Session
Video Ads
Module 7: Bonuses
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Module 7: Bonuses
8 Sessions
BONUS #1 – Jared’s Video Ad Scripts
BONUS #2 – Jared’s VSL Scripts
BONUS #3 – Testing And Tuning
BONUS #4 – Tools and Tech
BONUS #5 – Online Software
BONUS #6 – Post It Notes
BONUS #7 – Jared’s Top 10 Reading List
BONUS #8 – The Benefit Driven Vision
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Introduction To The Video Sales Letter (VSL)
The 3 Key Components (You Must Get Right To Sell Online)
Module 4: Crafting A Video Sales Letter (VSL)
Introduction To The Video Sales Letter (VSL)
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